Transformation of Spa Industry in Canada

The spa industry of Canada has been growing at a significant pace with an average rate of 17 percent per annum. It is estimated that there are over 2,500 spa locations in Canada operated by over 2,000 companies. The day spa is by far the largest category accounting for three quarters of all spas in Canada.Ontario is the largest province accounting for 44 percent of all Canadian spas, where the major contribution has been from the day spas in Toronto. British Columbia and Quebec are next, each accounting for just under one fifth of spas, followed by Alberta.

Market leaders of day spa in Toronto believe that “massage is still king” followed closely by facials, massage and spas not far behind. Many spas are capitalizing on the health and wellness lifestyle craze by offering weight loss programs and services, as well as health and fitness programs with a focus on wellness.

The stress associated with consumers’ daily lives has created an increased need for periodic pampering,and day spas in Toronto are seen as a means of escaping the pressures and getting re-energized. Despite ongoing attempts to entice men into the treatment rooms, it is still women who dominate the spa consumer mix.

Despite the fact that Canada has world class spa facilities staffed by some of the best trained professionals in the world, very few seem to know about it. At the end of the day, the bottom line and foremost challenge for today’s Canadian spa industry is that the spa industry needs to tell its story.While it is still a young industry, the spa industry has proven that it is a significant industry that is not going to go away by surpassing the USD 1 billion per year mark. The industry has moved away from an image of pampering to one that fills the need of a busy and stressed society.